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Suppliers
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Our suppliers relationships are the heart of our business. For seven years, our
team has enabled its suppliers to successfully access this growth while working
closely with them to protect and promote their brands in various markets, complement
their existing retail channels and facilitate smooth logistics. We totally understand
the importance of flexibility and tailor our selling approach to meet our suppliers'
specific needs. Our business success depends on our supplier relationships. We value
them hugely and are committed to our four core partnership principles:
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- Honesty and integrity in everything we do:
We make money by delivering against customer AND supplier needs. We do this by being
open and honest in everything we do. Unhappy suppliers restrict supply and consequently
our customer’s choice – not a good success model.
- Drive sales and profit for our suppliers:
We measure our success by (i) customer satisfaction, (ii) our own business growth
and profitability and (iii) our suppliers sales growth. We want to be in your top
10 customers. Our investments in marketing ensure that there is broad scale distribution
of the products direct to consumers, but also through our business sales division.
The difference is that we’ll do this by building your brand in a way that
you are happy with, not by diluting it. This is so important we’ve broken
it out as a core principle.
- Building suppliers brands across all channels
We are absolutely committed to helping our suppliers' brands sell on and off-line.
The difference is that we’ll do it in a way that builds their brands across
all channels. Our suppliers know their products better than us, so we actively seek
their advice to ensure we represent the products well and merchandise them fairly.
We are very very sensitive to our suppliers' desire to have a consistent value proposition
across all of their retail outlets so we work closely to ensure our relationship
is complementary to our suppliers' existing sales channels. It rarely works for
a supplier if we cannibalise existing sales and devalue their brand, especially
across traditional channels, so we work with our suppliers to ensure that we build
incremental sales WITHOUT diluting the brand proposition.
- Very Easy to work with: Every supplier
has an allocated relationship manager, usually the buyer, and a customer service
representative. This team is tasked with setting mutually acceptable sales, profit
and brand goals, and ensuring that we deliver them. In our experience, every supplier
has unique logistics, order flow, payments, and returns processes, so we ensure
that we tailor our approach to meet our suppliers' needs and to make the entire
process as extremely smooth and seamless.
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If you want to sell more, as part of a long term relationship, please email us with
your details and we’ll contact you. Please be assured that we have your interests
at heart and do not make money by forming poor relationships, or by not delivering
on our promises. If you are of like minds, lets do business.
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Phone: +44 (0)1952 913110
Fax: +44 (0)8443581651
Accounts Email: accounts@choiceshops.co.uk
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